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Unlock your business potential with Innovation Moon! Schedule a free consultation call with our team of experts to identify your ABA business needs and goals. We’ll discuss your current situation, explore potential growth opportunities, and provide tailored recommendations to help you achieve your desired outcomes. Let us help you take the first step toward realizing your ABA business dreams.

How ABA entrepreneurs can create a business they love & keep it that way! Hey there, ABA entrepreneurs! Grab your favorite drink (seriously, you deserve it), and let’s have a heart-to-heart. Today, we’re diving deep into a question that matters more than any business hack, marketing strategy, or productivity tool ever could:  Why did you start your business in the first place? Let’s get real. Most of us started with a clear purpose. Maybe it was to help children learn in ways that truly click, support families navigating tough challenges, or even create a workplace where you could lead with compassion and integrity—something that was missing in other places. Your "Why" is Powerful I'll say that again...your “why” is powerful. It’s personal. And it’s the driving force behind your ABA therapy business. Maybe somewhere along the way, amid all the clients, service options, administrative and operational tasks, AND yes, too many Asana tasks, it’s easy to lose sight of your original purpose . Instead, you find yourself chasing someone else’s version of success. Or imitating the competition, even though you didn't get into business to replicate the same thing you were trying to replace... More clients? Great. More money? Awesome. More stress, more of everything, and less time for the things that matter most? That’s where things start to fall apart. When You Lose Sight of Your "Why" You get caught in the hustle—booking clients, managing your team, constantly running the day-to-day grind. And suddenly, the business you built to give you freedom and fulfillment is running you. And what do we do? We rationalize this. We just come to expect that it's part of being a business owner. And slowly we lose sight of our original passion and we start to slowly (dare I say...) hate our own business. We are overworked and miserable. The same thing happened to me. You're not alone. I started so excited, fired up by the vision of building a business that allowed me to make a real impact. But as I scaled, things shifted. I found myself saying yes to everything—client demands, too many meetings, projects that didn’t align with my passion, and strategies that drained me. I was growing the business, but shrinking my joy. And then it hit me: The reason I felt disconnected was because I wasn’t living my “why” anymore... I had fallen into the trap of chasing more—more clients, more revenue, more visibility—without pausing to ask if it was what I really wanted. Or if it aligned with the mission, vision, and reason I started my own business in the first place. Feeling a little  too  seen right now? Reconnect With Your Passion Here’s the thing: You don’t have to do it all to be #successful. You don’t need to offer every service under the sun, grow a huge team, or run yourself ragged to “make it.” What you need is to get back to the heart of why you started in the first place. #digalittledeeper Take a step back and ask yourself: Why did I start this business? What do I want to achieve? What do I love doing the most in my business? The answers to these questions are your guiding lights . If something doesn’t align with your passion and purpose, it’s time to let it go. Yes, I said it — Let-it-go! #letitgo #IYKYK Build a Business That Fuels Your Why Once you reconnect with your why , everything shifts. You’ll find yourself making decisions with more clarity , saying " no" to things that don’t serve you, and pouring your energy into the parts of your business that do align with your passion. For some, that might mean focusing on a smaller, boutique-style practice where you get to work closely with clients and families you care deeply about. For others, it might mean building a consulting business that empowers other BCBAs to lead with compassion and integrity. Whatever your vision is, it’s valid, and it’s worth fighting for. Let me give you a small reminder: You get to choose how your business grows. You don’t have to follow anyone else’s blueprint for success. You don’t need to scale just for the sake of scaling. What you do need is to design your business around the things that bring you joy , that reignite your passion , and that allow you to live out your “why” every single day . Your Next Steps If you’re feeling that itch—like something’s missing or your business has strayed from what you originally set out to do—it’s not too late to course-correct. It's never too late! It starts with a simple but powerful step: pausing to reflect . (and isn't Q4 one of the best times of the year to do this anyway?) Ask yourself: Am I doing work that fuels me or drains me? Am I building a business that aligns with my vision or someone else’s? What small steps can I take to realign my business with my passion and purpose? I get it—reflection takes time, and while running your business, it can feel hard to hit pause. Trust me, it’s worth it. Your passion is the heartbeat of your business, and if you lose sight of that, everything else starts to feel a little off. Let's Do This Together If this is hitting home, I’d love to chat with you about how to align your business with your passion and purpose. I’m offering a FREE 1-hour   1:1 consultation  to help you reconnect with your "why" and start building a business that fuels you, not drains you. Plus, you can try out  Launchpad: an ABA business owner community free for two weeks —where you’ll find support, resources, and a network of like-minded ABA entrepreneurs who are on the same journey. Your business should be a reflection of you—your passion, your values, your dreams. Let’s make sure it stays that way. Your partner in passion and purpose, Suzanne Juzwik, MA, BCBA, LBA Founder | Innovation Moon & Launchpad P.S. Ready to reclaim your “why”? Let’s chat—schedule your FREE 1-hour 1:1 consultation  or dive into the Launchpad community and connect with other entrepreneurs who are committed to building businesses they love. #ABAEntrepreneurs #ABAbusiness #BusinessGrowth #EntrepreneurLife #FindYourWhy #BCBA #BusinessOwner #BCBAbusinessowner #BCBAlife #BCBAowned #BCBAentrepreneur #ABATherapy #PurposeDrivenBusiness #AlignWithYourWhy #Launchpad #SmallBusinessSuccess #WorkLifeBalance #BusinessConsulting #ABACommunity #Leadership #ABAStartup #PassionAndPurpose

A review of Simple Practice , an ABA therapy CRM for independent BCBAs and Small ABA therapy practices So, you're a #BCBA ready to take the plunge and start your own independent practice? Now that's a #glowup! But let's be real— there are SO many #importantdecisions you need to make before you start with your first client! We all know that among those BIG decisions is deciding how you are going to track potential clients, get intake paperwork, schedule appointments, and write/store client data and notes! OMG! And then there's how are you going to bill your clients and get paid? Are you only accepting private pay? Do you want to take insurance or another third-party payor? Are you going to accept credit cards for payments like clients out-of-pocket or private pay payments? Did I mention billing? And SuperBills? Ever have a client ask for a #superbill? It's just you so this shouldn't be too hard right? But if you try to hodgepodge all of this and mess it up (like by not using a HIPAA-compliant software platform ), you could end up in a big pile of doo-doo. Picking the right Client Resource Management (CRM) system can feel like finding a needle in a haystack. I mean, it's not like you need ALL the bells and whistles like other CRMs out there in the ABA therapy tech space. Fear not, because Simple Practice is here to save the day (and your sanity). And guess what? We're affiliates at Innovation Moon , so you know we've got the inside scoop and some juicy #savings for you! ( check out the savings ! ) Simple Practice: Your New Best Friend in ABA Therapy Practice CRMLand Let's break it down, shall we? ( *prices below are subject to change ) Starter Plan ($29/month): Perfect for solo superheroes like yourself. You get unlimited clients, documentation, progress notes, diagnosis and treatment plans, and even online payments (think credit card processing!) And SuperBills! They have those too! Need telehealth? Toss in an extra $15/month, and you're all set to see clients in your PJs. Essential Plan ($69/month): Stepping up your game? This plan adds secure client messaging, insurance claim filing (10 claims included because who doesn't love dealing with insurance?), and customizable reports. Basically, it's like getting the deluxe pizza instead of just cheese. Plus Plan ($99/month): For those who are ready to conquer the world (or at least expand your practice). Get group appointments, advanced calendar features (like COLORS... ooh!), and the ability to add unlimited clinicians and a practice manager (for a fee). Think of it as the VIP lounge of CRMs. Why Should You Care? Progress Notes & Treatment Plans: With handy templates and a library of diagnosis codes, you can say goodbye to spending hours on paperwork. More time for #Netflix? Yes, please. Billing & Payments: Integrated online payments and automated invoicing means you'll actually get paid on time INSTEAD of chasing down clients like they're the last cupcake at a party (mmm...cupcake). #Telehealth Options: Offer virtual services and expand your reach without leaving your cozy office (or bed—we won't judge). HIPAA Compliance: Keep your client data locked up tighter than Fort Knox. Security is #sexy, after all. (Ask our friends at WOM Technology Group !--- We also highly recommend for ABA Therapy Businesses, just let them know we referred you!) The Innovation Moon Stamp of Approval (and Sass) We're not just singing praises because we're affiliates (though, full disclosure, we are). We're telling you because Simple Practice genuinely rocks for independent BCBAs with zero time for clunky software. I mean it honestly took me all of 1-hour to set up my #privatepractice, add my first test client, send said client intake paperwork, and schedule my first appointment! (that's simple implementation process if I ever saw one and trust me folks...I've seen them all!). And did I mention that Simple Practice already works with BCBAs and ABA therapy? So they get us! They got our #CPTcodes! They know our clients! Ready to take it for a spin? Check out their Starter Plan and see how it fits. Your future self will thank you. *Disclaimer : Prices are like your favorite TV show's plot twists—subject to change. For the most current info, head over to Simple Practice's official website! Check Out Simple Practice Today! But be sure to use our Affiliate Link ! Oh... yeah and the best part about our Affiliate Link ? I almost forgot to mention... everyone who uses our link gets access to an #exclusive 30-day free trial for your network PLUS an additional month free when you add a credit card ! um...that's like 2 months FREE! https://partners.simplepractice.com/InnovationMoon Still not convinced? That's cool. Shopping around is smart. But trust us when we say Simple Practice is like a reliable friend who always has snacks—essential and awesome. Need a partner in crime to navigate this whole starting-a-practice thing? Innovation Moon has got your back. We'll bring the expertise and the sass. You can contact us at info@innovationmoon.com , book a free consultation with Suzanne, or just check out our website . OR if you are really into diving into business ownership and are looking to connect with other business owners and entrepreneurs in the ABA space, join Launchpad: An ABA Business Owner Community ! No shade, gatekeeping, or naysaying – just support & growth!  Now go forth and conquer, you fabulous future practice owner! Suzanne Juzwik, MA, BCBA, LBA (Your go-to-BCBA-coach and Simple Practice affiliate) #ABAEntrepreneur #BCBASuccess #StartYourABAPractice #BCBAEntrepreneurship #PrivatePracticeABA #ABACommunity #AppliedBehaviorAnalysis #ABAProfessionals #BCBASupport #GrowYourPractice #ClientManagement #PracticeManagement #CRMSolutions #PrivatePracticeLife #TelehealthSolutions #TelehealthBCBA #BillingMadeEasy #HIPAACompliance #SimplePractice #InnovationMoon #BCBAGoals #PracticeBoss #LevelUpYourPractice #GetPaidOnTime #BillingWithoutTheThrills #BossBCBA #BCBAentrepreneur #BCBAbusinessowner #ABASuccessStory #BillingLikeABoss #MakingABAWork #ScalingYourPractice #GrowWithABA #FutureOfABA #PracticeMadeSimple #ClientCareExcellence #EmpoweredABA #BCBAJourney #WorkSmarterNotHarder

Content Warning:  My latest blog post delves into deeply personal reflections and may be emotionally intense for some readers. It discusses challenges within the ABA therapy industry, feelings of hurt, and the importance of compassionate care. Please read with care. I had a conversation today that shook me to my core. [not literally " today "]. For the past few years, I've been working with small to mid-sized ABA companies. My heart has always been in helping independent BCBAs and startups in the ABA therapy industry. Why? Because I love ABA. I love autistic people. My daughter is autistic—Level 3, severe and profound autism—and she's non-verbal. I've been a BCBA since 2012, but my journey started long before that. Before becoming a BCBA, I worked as an RBT for seven years. Before that, I was a special education teacher, a special recreation director, and even a respite worker for the first child I ever met with autism when I was 17. My senior research paper in 1997-98 was on "inclusion," a term that was scarcely understood back then. I observed a special education teacher in another district's self-contained classroom and interviewed the mother of the child I provided respite care for. It was as if a fire was lit in my soul. I have always loved the I/DD population—the disabled, the neurodivergent, the autistic community. Over the years, I've learned to embrace differences, to be empathetic, to advocate, and to be an ally. It wasn't until my late 30s that I discovered I am neurodivergent, well after my daughter had been diagnosed. This backstory is important because it shows just how much I care. I care deeply about autism and the future of autistic individuals. I've done the hard work. I've deconstructed the "ABA" I was taught and learned how to be a better clinician. I practice compassionate, trauma-informed care and always honor consent and assent-based practices. Today, as I sit here with tears streaming down my cheeks, I feel hurt by a conversation I had earlier. It took me a while to realize why I was so upset after the call ended. In today's world, it's all too easy to talk about autistics and their therapy providers as if they are just numbers—that we're too sensitive or too emotional. I think it's been building up over the years for me. I no longer practice as a behavioral clinician providing ABA therapy. However, I continue to provide remote fieldwork supervision, and the majority of my clients are BCBA-owned businesses. I network almost daily to help build up this community. At the same time, I have one foot in the world of mergers, acquisitions, financing, and investing in the ABA industry. This is typically where I make the most money to support myself and my business. I usually enjoy doing consultations or discovery calls with parties looking to invest in ABA therapy companies or related technology. I'm quite good at it. I practice code-switching depending on who I'm speaking with. But today was different. The person I spoke with wasn't overtly rude, but there was a lack of compassion and mission in their words. They talked down about the BCBA business owners I work with daily. When they did mention "mission," it revolved around scaling to meet the needs of autistics due to the increasing rate of diagnoses. On the surface, that doesn't sound wrong, but they continued to speak about small business owners as if they were ignorant and wasting time. Don't get me wrong—any ABA business, whether PE-backed or independently owned, can be run without compassion and focused on the wrong mission. But this felt different. It was almost spiteful. When I got off the call, I honestly felt like crawling under a blanket and wanting my mom. This isn't an informative piece, so if you were hoping to learn something new, I apologize. But maybe you'll learn something about me. That call ignited a fire in my belly. Enough! I want to yell, scream, fight! Very rarely do I meet an independent business owner in the ABA therapy space who doesn't talk about their mission without referencing the difference they want to make—not just in the world, but in their communities. We've all heard phrases like "change lives" or some variation thereof. But when you really talk to these owners and ask more probing questions, you'll hear it—the fire that's in their belly too. It's not ignited by money, success, or recognition. It's the people we love and to whom we want to give our time and energy. We genuinely want to make the world a better place, even if it's just for that one child, that one family, that one staff member. Any small business owner knows that the bottom line is so razor-thin that money can't be the sole reason they're in this. Eventually, some sell out, but usually it's when they're so burnt out and tired that they can't find that flame inside anymore. Their "mission" gets weakened by all the operational struggles small business owners face. Or maybe they move on because they've put in their time and now have a new passion, whether that's advocacy, jewelry making, or baking cakes. Don't judge them. They've put in their time. They've done the hard work. Few do. Few succeed. Today reminded me why I started this journey and why I continue to fight. I refuse to let those who lack compassion overshadow the genuine mission so many of us carry in our hearts. To all the independent BCBAs and small business owners out there: keep your fire burning. You're making a difference, one life at a time. If this post resonated with you, at all. I am here to talk. Contact me at suzanne@innovationmoon.com , connect with me on LinkedIn ,  if you prefer a face-to-face book a meeting with me, or join Launchpad: an ABA business owner community to stay connected and get personal support from a larger community of ABA business owners, who actually get it! I leave you with this call to action : Don't give up. Make a plan. Get support. Stay connected. You are not alone. Launchpad At Launchpad , we are dedicated to empowering independent BCBAs and small to mid-sized ABA businesses. Our mission is to provide the support, resources, and community needed to help you ignite and maintain that fire in your belly. We believe in compassionate, trauma-informed care and strive to make a meaningful difference in the lives of autistic individuals and their families. Together, we can build a brighter future—one child, one family, one community at a time. --- #ABATherapy #BCBA #Neurodiversity #AutismAdvocate #CompassionateCare #SmallBusiness #Inclusion #Advocacy #TraumaInformedCare #Empowerment #BCBAowned #autismtherapy #privatelyowned #themissionisreal #BCBAownedbusiness #independentbcba #ABAbusiness #ABAstartup #smallbusiness #SMB

Accessibility Statement Innovation Moon is committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability. Web Content Accessibility Guidelines We aim to adhere as closely as possible to the Web Content Accessibility Guidelines (WCAG 2.0, Level AA), published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible for people with disabilities, and conformance with these guidelines will help make the web more user-friendly for everyone. Your feedback is invaluable in helping us enhance the accessibility of our site. Legal Compliance We are also committed to complying with relevant national and local accessibility laws and policies. Continuous Improvement We are continually seeking out solutions that will bring all areas of the site up to the same level of overall web accessibility. 1 Our Commitment We strive to ensure that our website is accessible to everyone, including individuals with disabilities. Our ongoing accessibility efforts work towards making Innovation Moon as inclusive as possible. 2 Accessibility Standards Innovation Moon's accessibility standards are based on the Wix Accessibility Wizard and aim to conform to WCAG 2.0, Level AA standards. These standards help us provide a more inclusive and user-friendly web experience. 3 Known Limitations While we strive to adhere to the guidelines and standards for accessibility, it may not always be possible to do so in all areas of the website. We are continuously working to improve the accessibility of our site and address any issues that may arise. Due to the dynamic nature of the website, minor issues may occasionally occur as it is updated regularly. 4 Technical Information Our website is designed to work with modern web browsers. We recommend using the latest versions of Chrome, Firefox, Safari, or Edge for the best experience. We appreciate your understanding and patience as we strive to provide a fully accessible experience for all users. For further information or assistance, please don't hesitate to reach out to us. Get in Touch If you encounter any problems accessing our website or have suggestions for improving our accessibility, please contact our accessibility coordinator at admin@innovationmoon.com .

Meet the Team At Innovation Moon, we are driven by a passion for empowering ABA businesses to reach their full potential. Our team combines years of experience in clinical operations, leadership development, and ABA business consulting. Meet the people behind Innovation Moon, dedicated to helping you grow your business with expert guidance and personalized support. Founder | Consultant Suzanne Juzwik, MA, BCBA, LBA Suzanne Juzwik is the founder of Innovation Moon and an advocate for ABA business owners. With over 20 years of experience in the ABA/IDD field, Suzanne has worked in various settings, including home-based services, clinics, and schools. As a Board Certified Behavior Analyst (BCBA), she leverages her expertise in Organizational Behavior Management (OBM) to help ABA entrepreneurs streamline their operations, improve profitability, and lead with confidence. Suzanne’s work is deeply inspired by her daughter, Sophie Moon, who has profound autism. Sophie’s journey has shaped Suzanne’s commitment to fostering compassionate, neurodiversity-affirming care within ABA businesses. Suzanne is passionate about helping ABA businesses not only succeed but also maintain the highest standards of care. Consultant Sydney Sherman, MA, BCBA Sydney Sherman is a highly professional and compassionate Board Certified Behavior Analyst (BCBA) who recently achieved her certification in October 2024. Exceptional in all aspects of process development, employee engagement, and clinical decision-making, she brings a wealth of expertise to her role. Joining Innovation Moon in September 2023, Sydney was driven by a strong desire to gain hands-on Organizational Behavior Management (OBM) experience to complete her fieldwork requirements. As a self-starter with a creative and out-of-the-box mindset, she is an excellent listener who is easy to talk to, making her highly effective in understanding and addressing client needs. Sydney works closely with clients on key business areas such as employee engagement, turnover, retention, marketing, learning and development, and process improvement. Her focus is on helping Applied Behavior Analysis (ABA) businesses build stronger, more motivated teams while enhancing their operational processes. Leveraging her expertise in business optimization and people management, Sydney ensures that clients receive tailored support to retain talent, foster growth, and improve overall business performance. Together, Suzanne and Sydney are committed to guiding ABA businesses toward sustainable growth and operational success. We provide the tools, expertise, and personalized strategies to help your practice thrive in an ever-changing market.

Our ABA Business Services Transform your ABA therapy practice with innovative services and solutions designed for growth. At Innovation Moon, we specialize in empowering ABA therapy businesses through innovative strategies and cutting-edge solutions. Our expert team collaborates with you to identify growth opportunities, develop strategic plans, and implement technologies that enhance your practice. Whether you're aiming to start a new ABA therapy business or independent practice, expand your services, scale your ABA therapy business, streamline operations, or increase employee engagement, Innovation Moon provides the tools and expertise to elevate your ABA therapy business to the next level. We also provide direct marketing services (e.g., branding, social media, copywriting, blogs) and technology implementation support for small to mid-size ABA therapy businesses. If you are ready to sell your ABA therapy business or looking for your next move, we have options to support business owners through this process as well! Business Consultation Marketing & Branding Technology Support & Services Elevate Your ABA Therapy Business Beyond Expectations Ready to take your ABA therapy business to new heights? Innovation Moon is your partner in pioneering success. Book a FREE Discovery Call Today!